If We Ran Apple For A Day

What would you do if you held Apple in your hands?

Whether you love or hate Apple – and for most people it’s either one or the other – there’s no denying just how successful the company has been.

From phones to music players, laptops to set-top boxes, Apple’s products stand for style, eye-catching design, innovation and ease of use. There’s little surprise it’s the world’s most respected brand.

So what if that brand was yours to control for a single day? What would you do with the Apple empire at your fingertips? Well, we’ve got a few ideas for starters…

1 Tell everyone what’s going on with the white iPhone 4

It’s the biggest consumer tech mystery of our times. What happened to the white iPhone 4? It was announced with the black version last year, and then… completely failed to materialise. We still don’t know why. And even more infuriatingly, we still don’t know if it ever will or not. Our day in charge would start with a press conference, and we’d tell the whole story once and for all.

2 Design an Apple car

Well, get the wheels turning at least, as it were. Think about it – can you imagine an Apple car? It would be the picture of elegance, would probably introduce a whole new propulsion system, with some kind of multitouch gearing. Then of course you’d have iTunes running the entertainment, an iPad for sat nav, and Apple TV for the kids in the back. What’s not to like?

3 Give away free iPhones

Yes, we know the iPhone’s exclusivity is part of its appeal, but come on – we’re approaching the fifth generation now and millions upon millions of the things have been sold. So why not do a fresh run of the iPhone 3GS (the one before the current one), and give it away completely free? Apple can afford to take the hit, after all, and would score massively in the long term anyway by getting people who would never have gone for an iPhone into the Apple ecosystem and looking to upgrade. Plus, it would absolutely infuriate everyone else in the mobile game.

4 Buy Microsoft

Look, we know it would never really happen, but it wouldn’t be because Apple can’t afford it. There’s reportedly hundreds of billions of dollars knocking about in Cupertino’s petty cash drawer, so in theory Apple could afford to buy just about anyone. So why Microsoft? Oh, come on – could you imagine Steve Ballmer’s face?

5 Run a competition to take charge of Apple for a day

Because hey, let’s face it – that’s about the only way this dream has any chance of becoming a reality, isn’t it?

So what would you do if you were put in charge of Apple for a day? And more importantly, if you could add one product to the Apple lineup, what would it be? Let us know in the comments below.